10 Reasons Why Online Surveys Rock

June 29th, 2007 by Jared Bothwell

1. Save money: – Online surveys are substantially cheaper than traditional research methods like telephone or mail surveys. In fact internet surveys cost only 10% of those conducted by phone and just 20% of what traditional mail surveys cost.

2. Save time: – Online surveys can give you real insights, real quick. Responses can be analysed just minutes after you have launched your survey. This means that organisations can act on relevant information immediately rather than wait for the survey to be finished. The sooner you have the data the sooner you can start putting the information to work.

3. High response rates: – Online surveys are fast becoming the preferred survey method for respondents. The flexibility of online surveys allows them to be completed at the respondent’s leisure. Online surveys are fast, convenient and simple to complete.In a recent survey that Rock Research completed, 90% of respondents said they would prefer to be surveyed online rather than complete a telephone survey.

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Instant Market Researcher – no text books required.

June 29th, 2007 by Jared Bothwell

Fancy living the privileged and illustrious life of a market researcher but can’t bear the thought of having to wade through all those heavy text books to learn the trade. The Market Research Podcast can make your dreams become a reality. Here you are able to download podcasts of each of the chapters of “A Practical Guide to Market Research” written by Paul Hague.

Essentially The Market Research Podcast enables you to carry all of the joys of a academic textbook around in your pocket. Able to be listened to at a moments notice. To keep you listening rather than have Paul Hague narrating they have employed a female whose soft tones ensure captivating listening to motivate you to listen to all nine chapters.

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Focus Groups – The Simpsons

June 27th, 2007 by Jared Bothwell

Bart, Lisa and the gang particpate in an focus group for the Itchy and Scratchy show, hee-hee.

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Competitive Intelligence with Google Alerts

June 25th, 2007 by Jared Bothwell

Keeping up to date with your competitors movements is easy with Google Alerts. They are easy to set up and information regarding your competitor can be emailed directly to your inbox.

I would advise against the email option. While in the beginning it is fun to receive all these emails and you may feel awfully popular they can get quite tedious. Often I sign up to newsletters or alerts with the best of intentions but in the end find they just clog up by email box full of ‘unread emails’. The pattern of ignoring these emails and watching your unread emails soon turns into an eyesore.

I find using the RSS feeds  a far more efficient way to work. A quick scan will show immediately if an item is ‘newsworthy’ or not. And if your feeling narcissistic just create an alert for your name, a great way to spend Saturday nights.

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Go the creative Hutt

June 24th, 2007 by Jared Bothwell

Idealog covers the opening of Lower Hutt’s New Dowse gallery in their article ‘Seeking Trouble’ The Dowse was one of the Hutt’s crown jewels before it’s $6 million redevelopment and it is looking superb now.

The New Dowse opened with a Big Bang and I only hope it can continue the momentum that it has created. It is a great source of vibrancy and creativity in a city that sorely needs it. Chiming in – Go the creative Hutt!!

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Does remarkable customer service in telecom/wireless exist?

June 24th, 2007 by Jared Bothwell

The call has come out from ‘Church of the Customer’ for an example of remarkable customer service from the telecom/wireless industry. Coincidentally just as I read this I received a call out of the blue from Telecom checking to see if I was satisfied with the speed of my Internet connection.

Now there is a background story to this, I am on the infamous GO LARGE plan which promised uncapped Internet as fast as your line would allow. The plan failed as people were in fact getting slower speeds than their line would allow.

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Tagged Umbrellas to Provide Market Research to Merchants

June 17th, 2007 by Jared Bothwell

A US company has integrated tracking data into umbrellas to monitor consumer behaviour when it rains. The article explains how a sponsor’s logo and/or address and phone number are printed on one panel of each umbrella. With eight panels per umbrella, up to eight sponsors can advertise on each.

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Word of Web Marketing = Word of Mouth Marketing X 1 Billion

June 15th, 2007 by Jared Bothwell

Word of Mouth Marketing is acknowledged as being an important component of an organisations success. If your customers like you they are more likely to refer your business to their colleagues or friends. If they don’t like you – they won’t.

In “Anatomy of the new customer complaint meme” the case of Terry Heaton is discussed and how his shoddy treatment as a customer has been quickly communicated throughout the global community.

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Beware of Badvocates

June 14th, 2007 by Jared Bothwell

What is a Badvocate? – they are the negative counterpart to advocates. Having customers that are advocates is good, having customers that are badvocates is bad.

A recent study undertaken byWeber Shandwick suggested that 45% of consumers are advocates. The global survey, “New Wave of Advocacy,” provides compelling evidence of the shift, and identifies Advocates among consumer groups that actively support and undermine brands, causes and issues.

Where the survey becomes really interesting is when it goes into detail about the survey methodology.

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Market Research 2.0 – what does it mean?

June 10th, 2007 by Jared Bothwell

Technology is fast changing the way that organisations undertake market research. It appears that the term ‘ Research 2.0′ encapsulates these changes and will impact on how organisations interact and seek to understand their customers.

The term ‘Web 2.0′ from which ‘Market Research 2.0′ has been comes was a phrase coined by O’Reilly Media and popularized by the first Web 2.0 conference in 2004.


Web 2.0

Web 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) Tagging ("folksonomy")
stickiness syndication

Ray Poynter in his blog article “Research 2.0 – The Market Research response to Web 2.0″ provides a number of questions when it comes to Research 2.0 based on a number of premises on what Market Research 1.0 is. (see table below)

Market Research 2.0

Research 1.0 Research 2.0
We select when to do surveys ?
We select the respondents ?
We pick the questions ?
We pick the answers ?
We keep the process secret ?
We keep the results secret ?
We treat customers as lab rats ?

I’m not too comfortable with those question marks and think it would be interesting to try and answer some of those questions and fill in the gaps.

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