Keeping up to date with your competitors movements is easy with Google Alerts. They are easy to set up and information regarding your competitor can be emailed directly to your inbox.

I would advise against the email option. While in the beginning it is fun to receive all these emails and you may feel awfully popular they can get quite tedious. Often I sign up to newsletters or alerts with the best of intentions but in the end find they just clog up by email box full of ‘unread emails’. The pattern of ignoring these emails and watching your unread emails soon turns into an eyesore.

I find using the RSS feeds  a far more efficient way to work. A quick scan will show immediately if an item is ‘newsworthy’ or not. And if your feeling narcissistic just create an alert for your name, a great way to spend Saturday nights.