1. Save money: – Online surveys are substantially cheaper than traditional research methods like telephone or mail surveys. In fact internet surveys cost only 10% of those conducted by phone and just 20% of what traditional mail surveys cost.

2. Save time: – Online surveys can give you real insights, real quick. Responses can be analysed just minutes after you have launched your survey. This means that organisations can act on relevant information immediately rather than wait for the survey to be finished. The sooner you have the data the sooner you can start putting the information to work.

3. High response rates: – Online surveys are fast becoming the preferred survey method for respondents. The flexibility of online surveys allows them to be completed at the respondent’s leisure. Online surveys are fast, convenient and simple to complete.In a recent survey that Rock Research completed, 90% of respondents said they would prefer to be surveyed online rather than complete a telephone survey.

4. Reduce survey error: – Online surveys can reduce survey error. Often research is tainted by human error when information is entered incorrectly by the researcher. As the respondent is responsible for entering in their answers greater reliability can be placed on the integrity of the data

5. Reduce interviewer bias: – Often interviewers can have a direct or indirect effect on respondents answers i.e. If they are male/female, happy/serious or fast/slow. Using an online survey means you can eliminate this potential bias.

6. Contact hard to reach target groups: – Some groups of respondents can be incredibly hard to get to e.g. busy professionals or users of a certain brand. By using online surveys it is possible to have a higher success rate when targeting these hard to reach groups.

7. Greater analysis capabilities: - Online surveys can enable organisations to carry out greater analysis of their data by introducing facets from outside of the survey such as precious product purchase or previous responses to surveys. This can enable you to analyse responses using information that the respondent is either unable or unwilling to provide.

8. Multimedia: – Multimedia can be used in online surveys such as video or sounds clips. This enables online surveys to be used in a similar fashion as face to face interviews with substantially reduced costs.

9. Integrate with CRM: – In many cases data from online surveys can be configured to connect directly to an existing CRM system. This means that your customer information can be uploaded directly enabling a single view of the customer

10. Less intrusive & burdensome to respondents: – Many of us have been interrupted while in the middle of something important by a telephone call from a well meaning market researcher. Online surveys can be filled in at the convenience of the respondent eliminating unnecessary interruptions in the lives of your respondents showing that you respect your respondent’s time.