E-democracy is defined by Wikipedia as the use of electronic communications technologies, such as the Internet, in enhancing democratic processes within a democratic republic or representative democracy. It is a political development still in its infancy, as well as the subject of much debate and activity within government, civic-oriented groups and societies around the world.

E-democracy is a broad term and can encompass anything from Government consultation through to voting via electronic means. The potential of these technologies is large yet in New Zealand there are few examples where this technology is being used to its full advantage.

Citizens’ Panels offer New Zealand local authorities a chance to dip their toes into e-democracy. Citizens’ Panels utilise similar methodologies to those used by consumer panels. Consumer panels or online research panels are used heavily by corporates to gain an greater understanding of their customers. Likewise Citizens’ Panels can enable local authorities to get a greater understanding of their communities as well as to fulfill the requirement to consult which is stipulated under the Local Government Act 2002.

What is required to establish a Citizens’ Panel?

• Have a clear objective of what you want your Citizens Panel to achieve
• Gain buy-in from all areas of your organisation
• Investigate whether or not other agencies, departments or community stakeholders wish to participate
• Develop a robust sampling method for panel recruitment
• Ensure that your panel is representative of your community

Additional aspects to consider when establishing a Citizens’ Panel are :

• Consider whom will manage the database
• Consider the process in how surveys will be developed
• Consider how survey results will be communicated back to participants
• Consider how survey results will be actioned. Agree on what level of commitment will be made to survey results
• Consider choosing an external research company to manage your Citizens’ Panel. This can increase the validity of the findings and help to depoliticize the process.

For more information on how a Citizens’ Panel can help your community feel free to contact Rock Research now.