Mike Sachoff‘s article “Use of Online Data Providers to Increase” highlights the growing conversion from offline to online research. The article refers to findings from “The Online Research Barometer,” a survey by Greenfield Online-Ciao Survey.

The survey found that 82 percent of market researchers in North America and 87 percent in Europe are predicting their use of online respondent providers will increase in the next 12 months.

What is likely is a drop in telephone surveys and face to face interviews and an increase in the use of online surveys.