4 in 5 U.S. adults go online, poll finds

November 20th, 2007 by Jared Bothwell

A recent Harris poll that nearly four in every five U.S. adults access the Internet at home, in the office or at other locations.

The 79 percent July-October figure compares with 77 percent in February-April 2006, 74 percent in February-April 2005, 66 percent in spring 2002, 64 percent in 2001 and 57 percent in spring 2000, poll producer Harris Interactive said. It is interesting to note that n 1995, 9 percent of adults reported they went online.

Harris would not give a margin of sampling error because it said such a characterization is misleading.

The most recent New Zealand stats I could find show that in the 12 months to the December 2006 quarter, 69.0 percent (2.2 million) of New Zealander’s used the Internet. Over 900,000 people made an online purchase, with those aged 25 to 44 years being the most likely to do so (38.9 percent).

It would be interesting to see what the New Zealand 2007 stats look like but I am sure they will show an increase similar to that seen in the US.

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Finding your way around Excel 2007

November 16th, 2007 by Jared Bothwell

For anyone that has made the move from Office 2003 to Office 2007 you will be aware of the mind shift the 2007 interface requires. While it took me a good month to find my way around Excel 2007 what I did find handy was this little tip card.

What the tip card does is make finding yourself around the ribbon that much easier. Personally I love the new office look. I spend a large amount of time working with Excel and have found that Excel 2007 has made my life a lot easier.  There are some great new functions and the pivot tables are fantastic.

I was surprised to find that MS Query has not been updated and the pre-existing bugs from 2003 are still there. I suppose not many people use MS Query but for those that don’t know MS Query and Excel and create some pretty cool database and reporting functions.

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Make your online survey dance

November 15th, 2007 by Jared Bothwell

When building online surveys the temptation is just to reproduce the design of a paper survey without taking into consideration the capabilities that an online survey can give you.

One thing you can do easily do to jazz up your online survey is the addition of HTML features like video. Check out the Rock Research dance survey to see how this works.

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School Boards Make Use of Online Surveys

November 14th, 2007 by Jared Bothwell

Saw this article and thought it was an interesting way for schools to use online surveys to better understand their districts.

Monday, the De Soto Board of Education approved 6-1 hiring Ken DeSieghardt from DeSieghardt Strategic Communications to conduct a scientific survey in the district. Board member Randy Johnson dissented. Read the rest of this entry »

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More Market Researchers Start to Favour Online Panels

November 13th, 2007 by Jared Bothwell

Saw this on a forum and seems to resonate with what I have been seeing.

Eighty-two percent of market researchers in North America and 87 percent in Europe say they will use online panels more frequently over the next 12 months, according to the Greenfield Online Ciao Surveys “Online Research Barometer.”

The most important reason for using online panels was time, mentioned by 81 percent of North American market researchers and 78 percent of Europeans. Another major reason was competitive pricing cited by 76 percent of North Americans and 75 percent of Europeans.
“Despite a maturing market, with more than 80% of market researchers stating they plan to increase their use of online research, the Barometer highlights the continued growth opportunity for the online survey industry,” said Keith Price, Executive Vice President, North American Sales and Marketing.
The study also found that consumer goods was the industry using online research the most in both North America and Europe. In North America consulting, banking, insurance and construction are also important markets. In Europe researchers are more likely to do online studies for the banking, finance, telecommunications or technology industries.
Surveys. “This bodes well for further conversion from offline to online research in the future.” “The Barometer data reveals that in the future, European market researchers expect to use less of other methodologies such as telephone (30%) and face-to-face interviews (27%) in favor of online as a preferred research methodology,” said Nicolas Metzke, Managing Director Ciao

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