In a slightly confusing transaction software giant Microsoft has purchased survey and shopping company Greenfield Online. As part of the deal Microsoft will sell of the survey arm of Greenfield Online and retain the European shopping comparison component.

Greenfield’s Internet survey solutions (ISS) business collects, organizes, and sells consumer and business survey data to market research firms as well as offers real-time survey sampling. But the service does not fit in Microsoft’s game plan for its Live Search.

“It was very important to Microsoft to find the right partner to champion the continued growth of the Greenfield Online ISS business, which is not a fit within Microsoft’s strategy for our Live Search platform,” Tami Reller, chief financial officer of Windows and Online Services at Microsoft, said in a statement.