I see that Apple has sent out a survey to conduct a customer satisfaction with its iPhone 3G customers.

While it seems that iPhone customers are the most satisfied what I am interested in is the possibilities that the new wave of smart phones will have on the market research industry and how surveys are deployed.

With more and more people using their mobiles to check their emails the possibilities that your survey will be completed on a phone increases. This can only mean faster response rates and opens up the possibilities for instant feedback.

There are a number of limiting factors though. Data plans in NZ are currently far from generous and while completing a survey does not generally take a lot of data the survey will be completed by the respondent at considerable expense to themselves.

Also, with the Smart phone war developing rapidly a number of browsers are being used across platforms. The survey needs to be able compatible with those platforms. I suspect it is early days with this technology but I believe that market research and online surveys on mobile phones can only increase.