October 14th, 2008 by Jared Bothwell
Earlier I wrote about Green Market Research with Online Surveys which highlights efforts the market research industry can to to green up their business. Some of these were as lame as turning off the light when you leave the room or using only one towel when staying in a hotel on business trips.
One real thing worth considering is using online surveys. I see that Gartner have taken this tack with their customer surveys. In their email invitation they write;
We appreciate your feedback.
Please take the time to provide valuable feedback for Gartner Customer Relationship Management Summit 2008. By using the online version of our surveys, you’re helping our Green efforts to reduce paper consumption and waste.
I like it.