Twitter – An insight into Customer Satisfaction?
March 16th, 2009 by 
Jared Bothwell
Jason Lee Miller writes in “Twitter: A Real Time Pulse Of Customer Satisfaction” how Twitter can provide a real time insight into customer satisfaction.
The example given is off using the Twitter network in order to gain insight into how a company may be performing by asking for company recommendations.
The challenge here I think is to be able to cut through the noise and research some sort of definitive consensus on a view. Something that I think would be difficult. What is most likely to prevail are those kind of shoot from the hip responses. Nothing that I would base any serious decisions on.
Posted in Customer Satisfaction | 2 Comments »
March 16th, 2009 at 6:33 pm
I would be very hesitant in utilising twitter for such “research”. It’s not bad for a quick and dirty reaction, but true research would be another thing.
When I started my own search into web hosts (ironically) I went to our local technological forums where these topics have been discussed. From there I was able to get a decent recommendation.
But in terms of actual research, you would need followers, and then naturally followers already have a predetermined demographics and and and and…
Quoting your words…”Nothing that I would base any serious decisions on.”
March 17th, 2009 at 10:09 am
Yes, will be interesting to see what – if anything will develop from this.