In Five Reasons Americans Can Be Happy published in the Huffington Post, online surveys are cited as one of the contributing factors to why Americans can feel happy.

And no it is not because they are free. The article says that community has been reinvented by the Internet. Businesses are able to use online surveys in order to get feedback from consumers. By giving consumers an opportunity to provide feedback business can ensure they are still meeting the needs of their customers.

Those businesses that do not take this opportunity to listen to their customers risk standing on the tracks and being run over by the on coming train.