The ISO has released its international quality standards for access panels for online market and social research.

The standards seek to place some quality standards on online panels and communities which is the  fastest moving space in market research at this time. The ISO standards are not the first attempt to provide some quality control in this area.

The Australian market research body AMSRO released its best practice guidelines for online research back in August 2008. 

All these moves are great news for consumers of market research who can feel confident that the market research industry is keeping up to date with new research developments.