I have just come off a Webex online conference titled ‘Serenity in the Storm – How Researchers are Achieving Deeper Insight in Spite of the Chaos’ held by Quirks Marketing Research review.

One of the key market research trends that was identified during the course of the conference call was the growing number of companies that were choosing to develop their own internal market research departments and to ‘in-source’ research requirements. (bear in mind that this is a US persepctive)

One of the main drivers behind research insourcing is the rapid development of survey technology which has made running market research projects much easier. While the pros and cons of this were discussed it seems that market research companies will just have to deal with these developments. To be honest it does not phase us at all.

Here at Rock Research we have recognised this trend and have developed services to support companies complete their own market research. We have the choice of DIY surveys or we are also happy to provide consulting and guidance in the completion of market research projects.

This support can involve:

• Survey Design
• Questionnaire Design
• Survey Sampling
• Research Methodology
• Data Analysis and Reporting
• Research Consulting

This ‘pick & mix’ approach to market research means that companies can have the best of both worlds. The cost efficiency’s of insourcing market research with the expertise of an experienced market research team to provide support and technical expertise.