Comments on: What do your customers really want? http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/ New Zealand's specialist market research blog Sat, 17 Dec 2011 22:32:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Maximum Difference Scaling - SigmaSurveys http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/comment-page-1/#comment-445 Maximum Difference Scaling - SigmaSurveys Mon, 29 Jun 2009 11:34:39 +0000 http://www.rockresearch.co.nz/blog/?p=297#comment-445 [...] Research stirred this entry with their article on What do your customers really want? and I thought to elaborate more on the [...] [...] Research stirred this entry with their article on What do your customers really want? and I thought to elaborate more on the [...]

]]> By: Jared Bothwell http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/comment-page-1/#comment-427 Jared Bothwell Tue, 07 Apr 2009 19:17:52 +0000 http://www.rockresearch.co.nz/blog/?p=297#comment-427 Thanks for the comments Adam and yes I am planning to talk about conjoint analysis soon. Cheers, Jared. Thanks for the comments Adam and yes I am planning to talk about conjoint analysis soon. Cheers, Jared.

]]> By: Adam http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/comment-page-1/#comment-424 Adam Sun, 05 Apr 2009 16:00:42 +0000 http://www.rockresearch.co.nz/blog/?p=297#comment-424 I have read about MaxDiff awhile back. I think the hesitation from implementing has to do with sample size (if I'm not mistaken, you only read a few of the options to the respondent and then pool the results). Also, the CATI system / survey software would need to manage this technology. But that's now looking at it from the angle of us researchers :) From the respondent's point of view, it's a great idea. Similar to going to get your eyes tested. The optometrist will never ask you on what "scale of the following" for your eye sight, hence they always work with trade-offs...and the results are easily seen! (pun!) Moving further, conjoint analysis utilises something similar to this MaxDiff. Also again, it has its own flaws where this is not the forum to discuss. I have read about MaxDiff awhile back. I think the hesitation from implementing has to do with sample size (if I’m not mistaken, you only read a few of the options to the respondent and then pool the results). Also, the CATI system / survey software would need to manage this technology.

But that’s now looking at it from the angle of us researchers :)

From the respondent’s point of view, it’s a great idea. Similar to going to get your eyes tested. The optometrist will never ask you on what “scale of the following” for your eye sight, hence they always work with trade-offs…and the results are easily seen! (pun!)

Moving further, conjoint analysis utilises something similar to this MaxDiff. Also again, it has its own flaws where this is not the forum to discuss.

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