The Stuff website published the article “Easy Online Surveys” which highlights a couple of key players in the DIY online survey tool market. They are surveymonkey.com and surveygizmo.com

Having reviewed by tools before I prefer surveygizmo.com over surveymonkey.com. Both products offer free plans but I found surveygizmo.com to have more flexibility.  Be warned though the free plans are a bit of a tease and are more than likely to leave you thirsting for the features and benefits of the paid (professional) plans.

Off course the real challenge with market research is not in selecting the research mode (i.e. the survey delivery mechanism) but the questions you ask.

DIY surveys are great for small research projects i.e. polling your teammates on uniform design more complicated research projects are best left to the professionals.