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10 Best Songs to do Market Research to

September 15th, 2009 by Jared Bothwell

10 research songs

Below is a list of the 10 best songs (IMHO) to do market research to.

10. Listen To What The Man Said – Paul Mccartney & Wings

9.  Can’t Buy Me Love – The Beatles

8. Good Vibrations – The Beach Boys

7. Cant You Hear Me Calling – Ricky Skaggs (This one goes out to all telephone interviewers)

6. I Can’t Be Satisfied – Muddy Waters

5. Give Me One Reason – Tracy Chapman

4. Some Might Say – Oasis

3. Five Short Minutes – Jim Croce (the best survey length)

2. Keep the customer satisfied – Simon & Garfunkel

1.  (I Can’t Get No) Satisfaction – The Rolling Stones

A special mention goes to Speech De Belle who just won the 2009 Mercury prize. Before becoming a prize winning musician she was also a market researcher.

If you think I have left any songs out or challenge my ordering let me know. And for those about to survey ‘We salute you’!

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Dilbert and Market Research

August 19th, 2009 by Jared Bothwell

Dilbert_MarketResearch

One of my favourite market research strips from Dilbert.

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Talk to your target market

September 10th, 2008 by Jared Bothwell

Very funny video with Drambuie talking to their target market.

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Market Research and Knowing the Customer

September 10th, 2008 by Jared Bothwell

I came across this segment from the Tom Hanks movie ‘Big’. Tom (playing the role of a child in an adults body) is in a new product demonstration for a toy company and highlights the fact that the toy that transforms from a building into a robot just isn’t fun. The presenter points to the company’s past success in the market therefore asserting that he knows what the market wants. The point is that he is way off the mark and they are guilty of not understanding there market. Read the rest of this entry »

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Solution to Low Response Rates to Street Surveys

September 10th, 2007 by Jared Bothwell

One creative solution to the ongoing problem of low response rates to intercept surveys – S&M.

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Dwarf Survey with Ricky Gervais

August 24th, 2007 by Jared Bothwell

Ricky Gervais with an insightful survey on the British publics perception of dwarfs.

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Street Survey with Ricky Gervais

August 11th, 2007 by Jared Bothwell

Ricky Gervais conducts a street survey.

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Focus Groups – The Simpsons

June 27th, 2007 by Jared Bothwell

Bart, Lisa and the gang particpate in an focus group for the Itchy and Scratchy show, hee-hee.

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