Below is a list of the 10 best songs (IMHO) to do market research to.

10. Listen To What The Man Said – Paul Mccartney & Wings

9.  Can’t Buy Me Love – The Beatles

8. Good Vibrations – The Beach Boys

7. Cant You Hear Me Calling – Ricky Skaggs (This one goes out to all telephone interviewers)

6. I Can’t Be Satisfied – Muddy Waters

5. Give Me One Reason – Tracy Chapman

4. Some Might Say – Oasis

3. Five Short Minutes – Jim Croce (the best survey length)

2. Keep the customer satisfied – Simon & Garfunkel

1.  (I Can’t Get No) Satisfaction – The Rolling Stones

A special mention goes to Speech De Belle who just won the 2009 Mercury prize. Before becoming a prize winning musician she was also a market researcher.

If you think I have left any songs out or challenge my ordering let me know. And for those about to survey ‘We salute you’!

One of my favourite market research strips from Dilbert.

Very funny video with Drambuie talking to their target market.

I came across this segment from the Tom Hanks movie ‘Big’. Tom (playing the role of a child in an adults body) is in a new product demonstration for a toy company and highlights the fact that the toy that transforms from a building into a robot just isn’t fun. The presenter points to the company’s past success in the market therefore asserting that he knows what the market wants. The point is that he is way off the mark and they are guilty of not understanding there market. Read the rest of this entry »

One creative solution to the ongoing problem of low response rates to intercept surveys – S&M.

Ricky Gervais with an insightful survey on the British publics perception of dwarfs.

Ricky Gervais conducts a street survey.

Bart, Lisa and the gang particpate in an focus group for the Itchy and Scratchy show, hee-hee.