Rock Research Blog » Funny

10 Best Songs to do Market Research to

Jared Bothwell — Tue, 15 Sep 2009 00:01:41 +0000

Below is a list of the 10 best songs (IMHO) to do market research to.

10. Listen To What The Man Said - Paul Mccartney & Wings

9. Can't Buy Me Love - The Beatles

8. Good Vibrations – The Beach Boys

7. Cant You Hear Me Calling - Ricky Skaggs (This one goes out to all telephone interviewers)

6. I Can’t Be Satisfied - Muddy Waters

Dilbert and Market Research

Jared Bothwell — Wed, 19 Aug 2009 09:14:23 +0000

One of my favourite market research strips from Dilbert.

Talk to your target market

Jared Bothwell — Wed, 10 Sep 2008 03:41:33 +0000

Very funny video with Drambuie talking to their target market.

Market Research and Knowing the Customer

Jared Bothwell — Wed, 10 Sep 2008 03:17:01 +0000

I came across this segment from the Tom Hanks movie 'Big'. Tom (playing the role of a child in an adults body) is in a new product demonstration for a toy company and highlights the fact that the toy that transforms from a building into a robot just isn't fun. The presenter points to thecompany's past success in the market therefore asserting that he knows what the market wants. The point is that he is way off the mark and they are guilty of not understanding there market.

Solution to Low Response Rates to Street Surveys

Jared Bothwell — Mon, 10 Sep 2007 10:31:03 +0000

One creative solution to the ongoing problem of low response rates to intercept surveys – S&M.

Dwarf Survey with Ricky Gervais

Jared Bothwell — Thu, 23 Aug 2007 20:15:57 +0000

Ricky Gervais with an insightful survey on the British publics perception of dwarfs.

Street Survey with Ricky Gervais

Jared Bothwell — Sat, 11 Aug 2007 04:43:56 +0000

Ricky Gervais conducts a street survey.

Focus Groups – The Simpsons

Jared Bothwell — Wed, 27 Jun 2007 10:26:24 +0000

Bart, Lisa and the gang particpate in an focus group for the Itchy and Scratchy show, hee-hee.