Rock Research Blog » Ideas http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Thu, 02 Sep 2010 19:26:33 +0000 en hourly 1 http://wordpress.org/?v=3.0 Why won?, Why lost?, Why missed?-Surveys for Greater Customer Insight http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/ http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/#comments Mon, 28 Sep 2009 22:27:28 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=476 Customer satisfaction surveys tend to dominate thinking when it comes to surveying customers. Yet, there are plenty of other ways to gain insights into your customer base by asking a few quick questions. 'Why won?', 'Why lost?' and 'Why missed?' surveys are just one example. And if you don't have any customers they are also quite useful for dating. 'Why won?', 'Why lost?' and 'Why missed?' surveys are a series of customer insight surveys that are practically guaranteed to give you the information and insights that any business requires in order to retain existing customers, win back old customers and win new business. I first came across 'Why won?', 'Why lost?' and 'Why missed?' surveys in my first job as a market researcher when I was straight out of university. I was immediately stuck by the simplicity of the concept but like most things often it is the simple ideas that are the best (excluding factor and conjoint analysis).

Why Won?

Gaining a new client may mean the popping of champagne corks and a flurry if high fives all around the office.]]> http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/feed/ 2 NZ Marketing Magazine – Under New Management http://www.rockresearch.co.nz/blog/2009/09/03/nz-marketing-magazine-under-new-management/ http://www.rockresearch.co.nz/blog/2009/09/03/nz-marketing-magazine-under-new-management/#comments Wed, 02 Sep 2009 22:15:33 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=439 I was kicking myself after subscribing up to New Zealand Marketing for two years to find out a week later that 3media (the magazine publishers) had gone into liquidation. To be frank I wasn't actually that keen on subscribing to the magazine but it was a pretty good deal (now I know why) and is really the only industry magazine that we have so felt duty bound to support it. The beef I had with NZ Marketing (and a lot of other business magazines) is that a great deal of the contributors are industry participants who clearly have a vested interest in the topic they are writing about. The problem I have with a lot of the articles is that often they read more like advertorials or at best tip sheets (i.e. six steps to a better brand etc.) What the articles often are not are well balanced, objective or particularly that interesting. If you look closely you will often find an advert by a contributing writer in the same edition. Off course this is not always the case but often it is.]]> http://www.rockresearch.co.nz/blog/2009/09/03/nz-marketing-magazine-under-new-management/feed/ 0 Market Research In-Sourcing http://www.rockresearch.co.nz/blog/2009/03/26/market-research-in-sourcing/ http://www.rockresearch.co.nz/blog/2009/03/26/market-research-in-sourcing/#comments Wed, 25 Mar 2009 18:51:46 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=282 Webex online conference titled 'Serenity in the Storm - How Researchers are Achieving Deeper Insight in Spite of the Chaos' held by Quirks Marketing Research review. One of the key market research trends that was identified during the course of the conference call was the growing number of companies that were choosing to develop their own internal market research departments and to 'in-source' research requirements. (bear in mind that this is a US persepctive)]]> http://www.rockresearch.co.nz/blog/2009/03/26/market-research-in-sourcing/feed/ 1 Responce Rates to Surveys – What can be done? http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/ http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/#comments Sun, 22 Mar 2009 18:40:44 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=103 Duncan Nulty has written an interesting paper titled 'The adequacy of response rates to online and paper surveys: what can be done?'.]]> http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/feed/ 2 Five tips for better online surveys + one more http://www.rockresearch.co.nz/blog/2009/03/11/five-tips-for-better-online-surveys-one-more/ http://www.rockresearch.co.nz/blog/2009/03/11/five-tips-for-better-online-surveys-one-more/#comments Wed, 11 Mar 2009 04:49:50 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=209 http://www.rockresearch.co.nz/blog/2009/03/11/five-tips-for-better-online-surveys-one-more/feed/ 2 Incorporating Multi-Media in your Online Survey with Third Party Hosting http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/ http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/#comments Wed, 24 Sep 2008 04:51:16 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=112 http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/feed/ 0 Treat Your Survey Respondents like they Kings and Queens they are http://www.rockresearch.co.nz/blog/2008/09/23/treat-your-survey-respondents-like-they-kings-and-queens-they-are/ http://www.rockresearch.co.nz/blog/2008/09/23/treat-your-survey-respondents-like-they-kings-and-queens-they-are/#comments Tue, 23 Sep 2008 04:15:37 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=159 http://www.rockresearch.co.nz/blog/2008/09/23/treat-your-survey-respondents-like-they-kings-and-queens-they-are/feed/ 0 How old are you? – How to ask the age question in surveys http://www.rockresearch.co.nz/blog/2008/09/16/how-old-are-you-how-to-ask-the-age-question-in-surveys/ http://www.rockresearch.co.nz/blog/2008/09/16/how-old-are-you-how-to-ask-the-age-question-in-surveys/#comments Mon, 15 Sep 2008 22:58:54 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=141 Asking someones age is generally through of the height of rudeness, yet in surveys the age of your respondents is critical demographic data. Data accuracy around this question is pretty important and recent research shows that the way you ask this question has a strong influence on how it will be answered. Philip Gendall and Benjamin Healey (my old market research lecturer and backwards market research guru) have done a bit of digging round to see who researchers can best pose this question to respondents without having 80% of your respondents saying they have just turned 21.]]> http://www.rockresearch.co.nz/blog/2008/09/16/how-old-are-you-how-to-ask-the-age-question-in-surveys/feed/ 0 Why Online Surveys are Better than Telephone Surveys http://www.rockresearch.co.nz/blog/2008/08/05/why-online-surveys-are-better-than-telephone-surveys/ http://www.rockresearch.co.nz/blog/2008/08/05/why-online-surveys-are-better-than-telephone-surveys/#comments Tue, 05 Aug 2008 09:53:44 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=96 http://www.rockresearch.co.nz/blog/2008/08/05/why-online-surveys-are-better-than-telephone-surveys/feed/ 0 Survey Results Can Be Great for PR but Make Sure You Get It Right http://www.rockresearch.co.nz/blog/2008/03/12/survey-results-can-be-great-for-pr-but-make-sure-you-get-it-right/ http://www.rockresearch.co.nz/blog/2008/03/12/survey-results-can-be-great-for-pr-but-make-sure-you-get-it-right/#comments Wed, 12 Mar 2008 08:40:31 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2008/03/12/survey-results-can-be-great-for-pr-but-make-sure-you-get-it-right/ http://www.rockresearch.co.nz/blog/2008/03/12/survey-results-can-be-great-for-pr-but-make-sure-you-get-it-right/feed/ 0