http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Mon, 05 Sep 2011 05:15:54 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 http://www.rockresearch.co.nz/blog/2010/07/29/rock-researchhutt-chamber-survey/ http://www.rockresearch.co.nz/blog/2010/07/29/rock-researchhutt-chamber-survey/#comments Wed, 28 Jul 2010 19:24:45 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=499 Rock Research has teamed up with the Hutt Valley Chamber of Commerce to present the "Rock Research/Hutt Chamber Survey".]]> http://www.rockresearch.co.nz/blog/2010/07/29/rock-researchhutt-chamber-survey/feed/ 0 http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/ http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/#comments Thu, 15 Oct 2009 08:12:43 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=454 http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/feed/ 0 http://www.rockresearch.co.nz/blog/2009/07/28/what-makes-a-great-conference/ http://www.rockresearch.co.nz/blog/2009/07/28/what-makes-a-great-conference/#comments Mon, 27 Jul 2009 20:53:48 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2009/07/28/what-makes-a-great-conference/ Ray Poynter is in the process of running a survey to look at What makes a great market research conference? The interim results can be viewed here. The Market Research Society of New Zealand is having their conference on the 14th of August in Auckland. I'll let you know how it stacks up against Ray's checklist.]]> http://www.rockresearch.co.nz/blog/2009/07/28/what-makes-a-great-conference/feed/ 0 http://www.rockresearch.co.nz/blog/2008/09/25/smartphones-enable-smartsurveys/ http://www.rockresearch.co.nz/blog/2008/09/25/smartphones-enable-smartsurveys/#comments Wed, 24 Sep 2008 20:13:28 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=170 I see that Apple has sent out a survey to conduct a customer satisfaction with its iPhone 3G customers.]]> http://www.rockresearch.co.nz/blog/2008/09/25/smartphones-enable-smartsurveys/feed/ 0 http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/ http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/#comments Wed, 24 Sep 2008 04:51:16 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=112 http://www.rockresearch.co.nz/blog/2008/09/24/incorporating-multi-media-in-your-online-survey-with-third-party-hosting/feed/ 0 http://www.rockresearch.co.nz/blog/2008/09/18/market-research-20-too-new-too-abstract-too-hard/ http://www.rockresearch.co.nz/blog/2008/09/18/market-research-20-too-new-too-abstract-too-hard/#comments Thu, 18 Sep 2008 10:09:57 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=152 Emiel van Wegen makes the point in Market Research 2.0 -- the companies who do, and who don't... that none of the big global research agencies seem to be involved in Market Research 2.0 while small niche players and large corporates like BBC, easyJet, Unilever and Coca-Cola are actively involved.]]> http://www.rockresearch.co.nz/blog/2008/09/18/market-research-20-too-new-too-abstract-too-hard/feed/ 0 http://www.rockresearch.co.nz/blog/2008/09/17/market-researchers-the-new-rock-stars-of-marketing/ http://www.rockresearch.co.nz/blog/2008/09/17/market-researchers-the-new-rock-stars-of-marketing/#comments Tue, 16 Sep 2008 22:10:53 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=149 There is an interesting debate happening over at the Nigel Hollis blog in his article 'Why Listening is not enough' Nigel makes the point that researchers need to focus on looking for the unexpected and too much emphasis on the future of market research has been placed on passive listening. At the nub of this seems to be what is called by many Market Research 2.0 While it is difficult to pin down a lot of the focus on Market Research 2.0 has been on blogs, social websites, review shopping with market researchers tapping into these networks in order to gain customer insight.]]> http://www.rockresearch.co.nz/blog/2008/09/17/market-researchers-the-new-rock-stars-of-marketing/feed/ 2 http://www.rockresearch.co.nz/blog/2007/12/19/is-buzzdash-cool/ http://www.rockresearch.co.nz/blog/2007/12/19/is-buzzdash-cool/#comments Wed, 19 Dec 2007 05:17:40 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2007/12/19/is-buzzdash-cool/ http://www.rockresearch.co.nz/blog/2007/12/19/is-buzzdash-cool/feed/ 1 http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/ http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/#comments Wed, 14 Nov 2007 17:45:38 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/ http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/feed/ 0 http://www.rockresearch.co.nz/blog/2007/09/01/customer-advisory-panels-a-key-element-to-high-performance-and-sustainable-competitive-advantage/ http://www.rockresearch.co.nz/blog/2007/09/01/customer-advisory-panels-a-key-element-to-high-performance-and-sustainable-competitive-advantage/#comments Sat, 01 Sep 2007 03:37:09 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2007/09/01/customer-advisory-panels-a-key-element-to-high-performance-and-sustainable-competitive-advantage/ http://www.rockresearch.co.nz/blog/2007/09/01/customer-advisory-panels-a-key-element-to-high-performance-and-sustainable-competitive-advantage/feed/ 0