http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Thu, 02 Sep 2010 19:26:33 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/ http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/#comments Mon, 22 Mar 2010 22:43:08 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=497 Stuff website published the article "Easy Online Surveys" which highlights a couple of key players in the DIY online survey tool market. They are surveymonkey.com and surveygizmo.com Having reviewed by tools before I prefer surveygizmo.com over surveymonkey.com. Both products offer free plans but I found surveygizmo.com to have more flexibility.  Be warned though the free plans are a bit of a tease and are more than likely to leave you thirsting for the features and benefits of the paid (professional) plans. Off course the real challenge with market research is not in selecting the research mode (i.e. the survey delivery mechanism) but the questions you ask. DIY surveys are great for small research projects i.e. polling your teammates on uniform design more complicated research projects are best left to the professionals.]]> http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/feed/ 0 http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/ http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/#comments Tue, 25 Aug 2009 22:24:26 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=418 Jeffrey Henning in his article Do phone surveys have a future? argues that while phone surveys have suffered at the hands of online surveys there is still a place for the telephone in the market research process. A point which I completely agree with. While online surveys are essentially our bread and butter we have recently completed a number of recent projects where telephone interviews have been used successfully to capture the type of data that an online survey could never get.]]> http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/feed/ 3 http://www.rockresearch.co.nz/blog/2009/03/25/international-standards-for-online-research-panels-released/ http://www.rockresearch.co.nz/blog/2009/03/25/international-standards-for-online-research-panels-released/#comments Tue, 24 Mar 2009 22:36:13 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=280 http://www.rockresearch.co.nz/blog/2009/03/25/international-standards-for-online-research-panels-released/feed/ 0 http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/ http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/#comments Sun, 22 Mar 2009 18:40:44 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=103 Duncan Nulty has written an interesting paper titled 'The adequacy of response rates to online and paper surveys: what can be done?'.]]> http://www.rockresearch.co.nz/blog/2009/03/23/responce-rates-to-surveys-what-can-be-done/feed/ 2 http://www.rockresearch.co.nz/blog/2009/03/23/facebook-cripples-new-homepage-poll/ http://www.rockresearch.co.nz/blog/2009/03/23/facebook-cripples-new-homepage-poll/#comments Sun, 22 Mar 2009 18:26:39 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=262 I saw this on that Facebook have moved to restrict the distribution of the ‘New Layout Vote.]]> http://www.rockresearch.co.nz/blog/2009/03/23/facebook-cripples-new-homepage-poll/feed/ 1 http://www.rockresearch.co.nz/blog/2009/03/19/online-surveys-add-to-americans-happiness/ http://www.rockresearch.co.nz/blog/2009/03/19/online-surveys-add-to-americans-happiness/#comments Thu, 19 Mar 2009 03:39:06 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=245 Five Reasons Americans Can Be Happy publised in the Huffington Post, online surveys are cited as one of the contributing factors to why Americans can feel happy.]]> http://www.rockresearch.co.nz/blog/2009/03/19/online-surveys-add-to-americans-happiness/feed/ 0 http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/ http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/#comments Mon, 16 Mar 2009 20:59:26 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=236 Online Tech Tips has an article titled How to create an online survey for free using Google Docs ]]> http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/feed/ 3 http://www.rockresearch.co.nz/blog/2009/03/16/how-long-is-too-long-for-your-online-survey/ http://www.rockresearch.co.nz/blog/2009/03/16/how-long-is-too-long-for-your-online-survey/#comments Mon, 16 Mar 2009 01:29:23 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=147 http://www.rockresearch.co.nz/blog/2009/03/16/how-long-is-too-long-for-your-online-survey/feed/ 0 http://www.rockresearch.co.nz/blog/2008/11/05/linkedin-offers-survey-service/ http://www.rockresearch.co.nz/blog/2008/11/05/linkedin-offers-survey-service/#comments Tue, 04 Nov 2008 20:13:06 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=188 Business networking site LinkedIn has launched LinkedIn Surveys. This gives an excellent opportunity to tap into the 30 odd million professionals that belong to the site. It is reported that a number of surveys have already been undertaken.]]> http://www.rockresearch.co.nz/blog/2008/11/05/linkedin-offers-survey-service/feed/ 0 http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/ http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/#comments Mon, 13 Oct 2008 19:59:51 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=175 Earlier I wrote about Green Market Research with Online Surveys which highlights efforts the market research industry can to to green up their business. Some of these were as lame as turning off the light when you leave the room or using only one towel when staying in a hotel on business trips. ]]> http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/feed/ 0