Rock Research Blog » survey design http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Mon, 05 Sep 2011 05:15:54 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Why won?, Why lost?, Why missed?-Surveys for Greater Customer Insight http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/ http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/#comments Mon, 28 Sep 2009 22:27:28 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=476 Customer satisfaction surveys tend to dominate thinking when it comes to surveying customers. Yet, there are plenty of other ways to gain insights into your customer base by asking a few quick questions. 'Why won?', 'Why lost?' and 'Why missed?' surveys are just one example. And if you don't have any customers they are also quite useful for dating. 'Why won?', 'Why lost?' and 'Why missed?' surveys are a series of customer insight surveys that are practically guaranteed to give you the information and insights that any business requires in order to retain existing customers, win back old customers and win new business. I first came across 'Why won?', 'Why lost?' and 'Why missed?' surveys in my first job as a market researcher when I was straight out of university. I was immediately stuck by the simplicity of the concept but like most things often it is the simple ideas that are the best (excluding factor and conjoint analysis).

Why Won?

Gaining a new client may mean the popping of champagne corks and a flurry if high fives all around the office.]]> http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/feed/ 2 NZ Post Market Research Survey Causes Public Concern http://www.rockresearch.co.nz/blog/2009/07/14/nz-post-market-research-survey-causes-public-concern/ http://www.rockresearch.co.nz/blog/2009/07/14/nz-post-market-research-survey-causes-public-concern/#comments Mon, 13 Jul 2009 22:11:10 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=386 concern which has led to the Privacy Commissioner making a statement that people should not feel compelled to complete the survey. It seems that some people had believed that they survey was compulsory since it was being sent by NZ Post. While I have not seen the survey invitation the story does highlight the valid issue that surveys sent by some state owned enterprises or Government departments may make people concerned due to the perceived authority of the sender. Most survey senders are loathe to stress the point that the respondent does not have to complete the survey (this would do nothing to help survey response rates) but in this instance it would have been worthwhile stating.]]> http://www.rockresearch.co.nz/blog/2009/07/14/nz-post-market-research-survey-causes-public-concern/feed/ 3 Saving Excel Charts as an Image http://www.rockresearch.co.nz/blog/2009/06/19/saving-excel-charts-as-an-image/ http://www.rockresearch.co.nz/blog/2009/06/19/saving-excel-charts-as-an-image/#comments Fri, 19 Jun 2009 04:26:19 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=355 http://www.rockresearch.co.nz/blog/2009/06/19/saving-excel-charts-as-an-image/feed/ 3 Survey Questions – Mandatory or Optional http://www.rockresearch.co.nz/blog/2009/06/11/survey-questions-mandatory-or-optional/ http://www.rockresearch.co.nz/blog/2009/06/11/survey-questions-mandatory-or-optional/#comments Thu, 11 Jun 2009 04:09:20 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=326 http://www.rockresearch.co.nz/blog/2009/06/11/survey-questions-mandatory-or-optional/feed/ 0 Selecting a Winner for your Survey Prize http://www.rockresearch.co.nz/blog/2009/05/07/selecting-a-winner-for-your-survey-prize/ http://www.rockresearch.co.nz/blog/2009/05/07/selecting-a-winner-for-your-survey-prize/#comments Thu, 07 May 2009 09:17:30 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=341 Providing an incentive to survey respondents is a great way to increase response rates and one of my favourites is the prize draw. Running a prize draw as an incentives raises the question on how you are going to select your prize winner. I laugh when I think about my first research job where I would spend hours making little numbered tickets, placing them in a box and trying to find someone potentially impartial in the office to make the prize draw.]]> http://www.rockresearch.co.nz/blog/2009/05/07/selecting-a-winner-for-your-survey-prize/feed/ 2 What do your customers really want? http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/ http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/#comments Mon, 30 Mar 2009 20:15:45 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=297 Finding out what your customers really want is one of the key objectives of market research. There are a lot of things in the market researchers tool box which help a researcher find the answer to this dynamic question. One of the question types most used by researchers are preference scales. Although they differ in name and length the basic structure of preference scales is universal.]]> http://www.rockresearch.co.nz/blog/2009/03/31/what-do-your-customers-really-want/feed/ 3 Seven things to avoid when designing your market research survey http://www.rockresearch.co.nz/blog/2009/03/30/seven-things-to-avoid-when-designing-your-market-research-survey/ http://www.rockresearch.co.nz/blog/2009/03/30/seven-things-to-avoid-when-designing-your-market-research-survey/#comments Sun, 29 Mar 2009 20:33:27 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=287 While there is plenty of advice on the net on how to design survey, I want to focus on seven things to avoid when designing your market research survey. Why make the mistakes that most professional market researchers have already made.]]> http://www.rockresearch.co.nz/blog/2009/03/30/seven-things-to-avoid-when-designing-your-market-research-survey/feed/ 0