http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Thu, 02 Sep 2010 19:26:33 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/ http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/#comments Mon, 22 Mar 2010 22:43:08 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=497 Stuff website published the article "Easy Online Surveys" which highlights a couple of key players in the DIY online survey tool market. They are surveymonkey.com and surveygizmo.com Having reviewed by tools before I prefer surveygizmo.com over surveymonkey.com. Both products offer free plans but I found surveygizmo.com to have more flexibility.  Be warned though the free plans are a bit of a tease and are more than likely to leave you thirsting for the features and benefits of the paid (professional) plans. Off course the real challenge with market research is not in selecting the research mode (i.e. the survey delivery mechanism) but the questions you ask. DIY surveys are great for small research projects i.e. polling your teammates on uniform design more complicated research projects are best left to the professionals.]]> http://www.rockresearch.co.nz/blog/2010/03/23/easy-online-surveys-for-simple-projects/feed/ 0 http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/ http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/#comments Tue, 25 Aug 2009 22:24:26 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=418 Jeffrey Henning in his article Do phone surveys have a future? argues that while phone surveys have suffered at the hands of online surveys there is still a place for the telephone in the market research process. A point which I completely agree with. While online surveys are essentially our bread and butter we have recently completed a number of recent projects where telephone interviews have been used successfully to capture the type of data that an online survey could never get.]]> http://www.rockresearch.co.nz/blog/2009/08/26/phone-surveys-is-this-the-end/feed/ 3 http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/ http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/#comments Mon, 16 Mar 2009 20:59:26 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=236 Online Tech Tips has an article titled How to create an online survey for free using Google Docs ]]> http://www.rockresearch.co.nz/blog/2009/03/17/use-google-to-create-free-online-surveys/feed/ 3 http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/ http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/#comments Mon, 13 Oct 2008 19:59:51 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=175 Earlier I wrote about Green Market Research with Online Surveys which highlights efforts the market research industry can to to green up their business. Some of these were as lame as turning off the light when you leave the room or using only one towel when staying in a hotel on business trips. ]]> http://www.rockresearch.co.nz/blog/2008/10/14/online-surveys-the-green-option/feed/ 0 http://www.rockresearch.co.nz/blog/2008/09/15/online-surveys-equal-if-not-better-for-capturing-responce-data/ http://www.rockresearch.co.nz/blog/2008/09/15/online-surveys-equal-if-not-better-for-capturing-responce-data/#comments Mon, 15 Sep 2008 05:53:40 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=131 http://www.rockresearch.co.nz/blog/2008/09/15/online-surveys-equal-if-not-better-for-capturing-responce-data/feed/ 0 http://www.rockresearch.co.nz/blog/2008/06/20/survey-of-survey-tools/ http://www.rockresearch.co.nz/blog/2008/06/20/survey-of-survey-tools/#comments Thu, 19 Jun 2008 22:51:37 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2008/06/20/survey-of-survey-tools/ http://www.rockresearch.co.nz/blog/2008/06/20/survey-of-survey-tools/feed/ 0 http://www.rockresearch.co.nz/blog/2008/04/11/looking-at-online-survey-email-functionality/ http://www.rockresearch.co.nz/blog/2008/04/11/looking-at-online-survey-email-functionality/#comments Fri, 11 Apr 2008 06:07:16 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2008/04/11/looking-at-online-survey-email-functionality/ http://www.rockresearch.co.nz/blog/2008/04/11/looking-at-online-survey-email-functionality/feed/ 0 http://www.rockresearch.co.nz/blog/2008/03/12/watch-out-for-fake-online-survey-reviews/ http://www.rockresearch.co.nz/blog/2008/03/12/watch-out-for-fake-online-survey-reviews/#comments Wed, 12 Mar 2008 08:13:11 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2008/03/12/watch-out-for-fake-online-survey-reviews/ http://www.rockresearch.co.nz/blog/2008/03/12/watch-out-for-fake-online-survey-reviews/feed/ 0 http://www.rockresearch.co.nz/blog/2007/12/05/seven-rules-to-get-higher-responce-rates-to-your-online-surveys/ http://www.rockresearch.co.nz/blog/2007/12/05/seven-rules-to-get-higher-responce-rates-to-your-online-surveys/#comments Tue, 04 Dec 2007 19:27:07 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2007/12/05/seven-rules-to-get-higher-responce-rates-to-your-online-surveys/ http://www.rockresearch.co.nz/blog/2007/12/05/seven-rules-to-get-higher-responce-rates-to-your-online-surveys/feed/ 0 http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/ http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/#comments Wed, 14 Nov 2007 17:45:38 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/ http://www.rockresearch.co.nz/blog/2007/11/15/make-your-online-survey-dance/feed/ 0