Rock Research Blog » Uncategorized http://www.rockresearch.co.nz/blog New Zealand's specialist market research blog Mon, 05 Sep 2011 05:15:54 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Crowdsourcing and Market Research http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/ http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/#comments Thu, 15 Oct 2009 08:12:43 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=454 http://www.rockresearch.co.nz/blog/2009/10/15/crowdsourcing-and-market-research/feed/ 0 Why won?, Why lost?, Why missed?-Surveys for Greater Customer Insight http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/ http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/#comments Mon, 28 Sep 2009 22:27:28 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=476 Customer satisfaction surveys tend to dominate thinking when it comes to surveying customers. Yet, there are plenty of other ways to gain insights into your customer base by asking a few quick questions. 'Why won?', 'Why lost?' and 'Why missed?' surveys are just one example. And if you don't have any customers they are also quite useful for dating. 'Why won?', 'Why lost?' and 'Why missed?' surveys are a series of customer insight surveys that are practically guaranteed to give you the information and insights that any business requires in order to retain existing customers, win back old customers and win new business. I first came across 'Why won?', 'Why lost?' and 'Why missed?' surveys in my first job as a market researcher when I was straight out of university. I was immediately stuck by the simplicity of the concept but like most things often it is the simple ideas that are the best (excluding factor and conjoint analysis).

Why Won?

Gaining a new client may mean the popping of champagne corks and a flurry if high fives all around the office.]]> http://www.rockresearch.co.nz/blog/2009/09/29/why-won-why-lost-why-missed-surveys-for-greater-customer-insight/feed/ 2 When DIY Customer Satisfaction Surveys Go Horribly Wrong http://www.rockresearch.co.nz/blog/2009/09/23/when-diy-customer-satisfaction-surveys-go-horribly-wrong/ http://www.rockresearch.co.nz/blog/2009/09/23/when-diy-customer-satisfaction-surveys-go-horribly-wrong/#comments Tue, 22 Sep 2009 21:22:49 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=478 Customer satisfaction surveys are a great way to find out how you are performing in the eyes of your customers. With the benefits of customer surveys generally well understood, many organisations have employed market research companies to undertake the work for them while some opt for the DIY option. I imagine the DIY option is generally chosen because of the associated cost savings. I mean, why pay someone when you can do it yourself? That's why I mow my own lawns, it's not because I love lawn-mowing, it's because I prefer not to pay someone else when I can do it myself (not to mention the degree of discomfort I feel when watching TV while having the lawn-mowing man sweating outside - dam you lawn-mowing man for making me feel guilty!). Yet, there are sometimes when the professional touch is required, something which my experience below demonstrates.]]> http://www.rockresearch.co.nz/blog/2009/09/23/when-diy-customer-satisfaction-surveys-go-horribly-wrong/feed/ 2 The net result is ideal for market research http://www.rockresearch.co.nz/blog/2008/08/05/the-net-result-is-ideal-for-market-research/ http://www.rockresearch.co.nz/blog/2008/08/05/the-net-result-is-ideal-for-market-research/#comments Tue, 05 Aug 2008 09:11:05 +0000 Jared Bothwell http://www.rockresearch.co.nz/blog/?p=95 http://www.rockresearch.co.nz/blog/2008/08/05/the-net-result-is-ideal-for-market-research/feed/ 0