Word of Web


Rock Research/Hutt Chamber Survey

July 29th, 2010 by Jared Bothwell

Rock Research has teamed up with the Hutt Valley Chamber of Commerce to present the “Rock Research/Hutt Chamber Survey”.

The “Rock Research/Hutt Chamber Survey” is new research initiative developed by Rock Research and the Hutt Chamber of Commerce. The main purpose of the surveys is to gauge the opinions of businesses in the Lower Hutt region on topical issues facing local business.

With over 2000 members the Rock Research/Hutt Chamber Survey will provide great insights into the thoughts and opinions of Lower Hutt based businesses.

The first survey looks at the 90 day probation period for new employees and whether or not Lower Hutt based business support this Government initiative. Results from this survey will be available early next week. Stay tuned!

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Word of Web Marketing = Word of Mouth Marketing X 1 Billion

June 15th, 2007 by Jared Bothwell

Word of Mouth Marketing is acknowledged as being an important component of an organisations success. If your customers like you they are more likely to refer your business to their colleagues or friends. If they don’t like you – they won’t.

In “Anatomy of the new customer complaint meme” the case of Terry Heaton is discussed and how his shoddy treatment as a customer has been quickly communicated throughout the global community.

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Posted in Customer Satisfaction, Market Research 2.0, Marketing Research, Word of Web | No Comments »