Custom Online Panels
Custom online panels are pre-recruited groups who are willing to participate in marketing research events. Research areas can include focus groups, surveys, or usability tests. Panel members might be current customers, sales leads, prospective customers, or members of an identified target segment your company wishes to target.
Custom online panels can range in size from 100 to 100,000 or more people. Unlike renting a sample from an external provider, the custom online panel is a dedicated group that you can engage with and learn from over time. At a moments notice you can investigate the attitudes, behaviour and opinions of existing or potential customers using interactive surveys and discussion. With custom online panels you can see results instantly and track responses over time.
Members of custom online panels may be given incentives in the form
of cash or gifts for their participation in the research panel. With
the rise of privacy concerns among the general public, the customer
research panel approach can be viewed as a sound alternative to the
use of fresh, random sample probability samples through phone
interviews. Phone interviews are sound in theory yet impossible to
execute without extremely high costs.
What we provide
Rock Research provides the innovative tools and the expertise required to help companies recruit, engage and learn more from their own custom online panel. uSuite is the backbone of the process. It is the system that enables us to build and manage a custom online panel easily and efficiently.
- Initial Consultation: Each custom panel engagement starts with a consultation. We work with you to refine your objectives and design an optimal program, and we help you determine the specifications—from recruitment, panel management, and incentives to communications, research, and analysis.
- Recruit: We will develop and execute a recruit plan to identify, find and motivate the right panellists'.
- Software: We provide the technology to develop, manage and engage your own custom online panel.
- Management: Each client will have a dedicated account team to help with everything from training to technical support to ensure you get the most from your panel. We engage and excite your panel members with a range of activities and incentives—from interactive Web sites tailored to their community to surveys that encourage and reward responsiveness.
- Research: We can provide the survey design and analysis expertise.
- Flexibility: Rock Research provides full service or DIY options. What this means is once your panel is up and running you have the choice of being in the drivers seat.
Find out more...
To find out more information about custom online panels and how they can help your business contact Rock Research now.